The creative force behind our Upholstery department – with a wealth of experience spanning three decades, Adrian’s journey began in the heart of craftsmanship in Walton-on-Thames, Surrey.  His expertise was honed as a car trimmer in Weybridge, specialising in classic and prestigious cars – before he ventured into the realm of yacht upholstery upon relocating to the picturesque West Country.

For the past 20 years, Adrian has been an integral part of the development of all upholstery within Princess Yachts, where his meticulous attention to detail and adept problem-solving skills have left an indelible mark on hundreds of prestigious projects.

Adrian’s mastery and keen eye for detail ensures that every stitch is crafted to perfection, elevating the aesthetic appeal and comfort of our refit projects to unparalleled heights.

Beyond the confines of the workshop, Adrian’s passion for restoration extends to renovating a Victorian schoolhouse, where his commitment to preserving heritage blends seamlessly with his love for craftsmanship. Otherwise, he’s on leisurely walks with his trusty companion, Teddy the Jack Russel, and indulges in his other interests of motocross, football, rugby and classic cars.

 

Chris portrait
CEO

Chris Gates

The former CEO of Princess Yachts, Chris spent 31 years growing one of the leading brands in the luxury yacht sector, he now embarks on his own journey launching SETAG.

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Design Director

Sarah Luck

Sarah is the former Lead Creative Designer at Princess Yachts and leads our design team and will guide you through the entire process of creating your own personalised interior.

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Lead Creative Designer

Anna Lugger

Anna’s career has been shaped by her passion for interior design, particularly within the dynamic world of yachts. Previous experience at Princess Yachts and for high-end residential design houses has proved invaluable as curating bespoke furniture designs and space-saving solutions for luxury yacht interiors is vital for SETAG.

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With SETAG, you can make a huge difference when you buy something secondhand, maybe a bit tired and then you put all of this beauty in it and you create what effectively is a brand new boat. Completely to your own liking, your own standard...creating the perfect boat for us.
Delighted SETAG customer - Squadron 42 owner
Brilliant concept...new boat look and feel at pre-owned prices - by the industry experts. Recycling at its best!
Briony Newington - Founding Partner, Fairline Yachts.
The great thing is, none of this is off the shelf - I love this boat and now she’s got her frock on...this is the best money I've spent.
Delighted SETAG customer - Princess 61 owner
If you want to redefine, refit and remaster your boat who better to do it than the people who designed it in the first place? "What a fantastic idea!"
Miles Morehouse – Marketing Director, Fairline
We cannot recommend the SETAG team highly enough. If you love your current boat, then for a fraction of the cost to change it, have it SETAG’d. The SY branding certainly helped us obtain a premium price. We got what we paid for her in 2017 plus what we spent with you!
Delighted SETAG customer - Targa 50GT owner
I have worked with Chris for over 30 years and I’m pleased to see him develop his own brand - along with likeminded people with industry-leading expertise. The future is bright for Setag Yachts and pre-owned yacht owners, who can now refurbish their vessels to today’s - or even tomorrow's standards.
David King - Founder, Princess Yachts.
That has been one of the key selling points for us – having that personalised service and having a boat that is unique to us – is standout in its own right. We are pretty blown away…very very pleased. I think it’s fabulous…it has transformed the boat.
Delighted SETAG customer - Targa 47 owner
The perfect way to open up a new market: the "true reflection of luxury". Setag gets it: simplicity and personalisation are key – with the depth of knowledge to deliver.
James Barke – Managing Director of Boats.co.uk
Setag are probably the only company who can carry out all the tasks as a ‘one stop shop’. Other yards were reluctant to price work and needed to subcontract many tasks meaning higher costs and longer lead times. If you are in any doubt speak to Chris and his team, they know boats like no one else.
Delighted SETAG customer - Princess 460 Owner
We have been waiting for this quality of service: a comprehensive, professional refit that we can rely on – because of the pedigree of its staff, with over 200 years' experience in our market.
Christopher Head – Group Sales Director for Sunseeker London Group
You have put Princess magic into our beloved Broom.
Delighted SETAG customer - Broom 370 owner
Never have I come across a more able collection of professionals in this market. We have complete trust in Setag, since its team has been in the business for as long as we can remember. We're very excited to welcome this specialist refit company into our portfolio.
Colin Capewell - Managing Director of Princess Motor Yacht Sales

Testimonials

Don't just take our word for it...